A kickass lead magnet is one that helps customers overcome a frustrating problem.
Here are 5 simple steps to guide you in writing your lead magnet.
(And get your lead magnet written and converting)
1 > Focus on one problem your customer is facing.
2 > Break that problem down into its individual components.
3 > Help your customer understand each stage of the problem.
4 > Now provide practical steps to solving it one step at a time.
5 > Finally, lead them forward to your solution, newsletter or offer.
This is a super simple framework, but it will help you:
✔ stay focused and not waffle on and on.
✔ reveal potential pain points to be solved.
✔ provide content that helps your customers solve the problem.
Before you waste endless time on designing, playing with templates, or downloading endless cutie-pie graphics, make sure you have a clear outline of what content your eBook needs to cover.
Remember, its not how flashy your eBook looks on the outside.
Its what’s on the inside that will be the reason you convert another customer.
Do you have a solid lead magnet for your business?