Content is the bridge between you and your customers, you are on one side and your customers are on another.
It’s up to you to create a bridge of communication for your prospects to get to you.
Content is a medium.
It’s a tangible thing
Something you can get your hands around.
Content is something you can control
It’s a valuable thing.
Something you can use to attract opportunities.
As you distribute it.
It takes on a life of its own.
It reaches out and stretches across the globe.
This post was created in a small city in South Africa,
Port Elizabeth.
That’s where I am.
But that means little here.
Press post and this digital postcard
flies across the globe in nanoseconds.
To your phone.
In another place.
On another continent.
Crazy…
But that happens more times than even makes sense every second.
This is the power of social media.
Instantaneous communication of information.
Ideas. Thoughts. Stories.
We are all plugged into the content world.
Everyday. All Day.
And that is the opportunity right there.
Content in an instant.
Shared across the world.
To grab attention.
Content is a bridge of communication to your prospects…
How are you building your bridge?
