Never sleep on your research.
Your marketing is the lifeblood of your business.
If customers cannot see the value you bring to the market, and you spending millions of dollars of money on marketing, you simply burning money.
– Big production.
– High fashion.
– Arty ideas.
It means jack sh*t, if your target audience don’t know what the hell you actually saying, communicating or telling them.
And if no one knows who your market is,
well… chances are, your customer’s don’t know either.
You see, clever doesn’t sell.
– Direct copy… sells.
– Crystal clear communication… sells.
– Speaking your customers language… sells.
But do you know your customer?
Do you know…
– What their real struggle and challenges are?
– What will drive them to make a purchase?
– What outcome they desire, want or need?
– What they want to feel, or experience?
If you don’t, your business is heading for extinction.
It’s what should be driving all your content production…
– Lead magnets
– Website copy
– Social media
– Blog content
– Messaging
– eBooks
– Videos
– Email
– Ads
Not assumptions
Not cool ideas.
Not guesses.
And all your creativity is wasted, when it’s not guided by sound research, data and facts.
Don’t become an endangered species…
Invest in RESEARCH.
In that way you will copy no one!
